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Demi-Permanent Color for Men

What it does:

A full range of tones for men designed to discreetly conceal gray.

How it works:

• Achieves the natural, lived-in results men want.
• Processes in just 10 minutes to accommodate men’s need for speed.
• Demi-permanent color fades on tone and lasts up to 4-6 weeks.
• Ammonia-free, conditioning formula.

Added bonus: Liquid gel consistency is ideal for quick and easy bottle application.

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