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Demi-permanent No Ammonia Color

What it does: Your vision becomes reality with this new, high-conditioning cream formula featuring our DYESMART™ system for brilliant, tone-on-tone results like never before.

  • DYESMART™ System – allows for maximum colour penetration and predictability. Lasts 4 to 6 weeks and fades on tone
  • 41 beautiful, demi-permanent shades – a perfect palette of colour that are perfectly matched to the color XG™
  • Versatile – grey blending and coverage, refreshing mid-shaft and ends or toning highlights. Rich, tone-on-tone fashion colour effects. Non-committal colour to expand business. Reviving dull, dry and damaged hair
  • High conditioning cream PURE XG – gentle, no-ammonia formula. Contains cottonseed oil and rice milk to leave hair looking and feeling healthy. Easy to mix and apply

How it works: Enjoy the versatility of using shines XG™ with XG™ 5 volume Processing Cream for deposit only, tone-on-tone colour brilliance. Or for more vibrant results, use with XG™ 10 volume Processing Cream for up to one level of lift.

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